Venture
studio

Unleash Ventures is the South African venture studio of Philipp Ströhemann's family office. We support South African founders from early-stage incubation to pre-seed with strategic mentorship and resources, and with capital. We can act as your lead investor, and also as a co-founder.

Watch: we build camels, not unicorns →
Phil with founders at an Unleash dinner

Why we build
camels

For years, South African founders and investors have been sold the same story: raise a pre-seed early at a high valuation, paint a pan-African vision, and the next rounds will come. Follow-on rounds rarely materialise. South Africa has hardly any exit market for startups, and founders and early investors get diluted at every step.

That model was built for the United States, the largest and most liquid market in the world. Here the maths does not add up. So we build camels instead: cash-flow-driven businesses, resilient in the South African context, that give the founder the flexibility to succeed.

Founders and
investors

Idea stage

You have an idea and want to know how to move forward. We look at your funding options and market potential, and make sure the business fundamentals are in place before your next step.

Apply to Unleash →

R1M–R10M in revenue

You are already running a business and want to take it to the next level. We identify the right customer persona and the ways to expand your products, go into your marketing funnel and sales metrics, and apply the playbooks we have built over the years.

Get in touch →

Investors

You invest in South Africa or Europe and are tired of tagging along on angel deals. We give you access to the next generation of South African founders and help you invest your capital and apply your knowledge.

For investors →

Who we
back

  • B2B and B2C foundersBuilding for a clearly defined niche, where AI is the opportunity.
  • A real problem, confirmedYou may be pre-revenue, but you have a clearly identified user group with a clear problem, and they are ready to pay to solve it.
  • From problem validation to pre-seedWhether you are at the idea stage or already have your first paying customers, we are happy to support you.
  • A lean, independent mindsetWe invest in entrepreneurs who stay lean and independent. We put happy customers and positive cash flow over hype.

What we
bring

R5M

Up to R5 million for pre-seed and seed

As lead investor, with our co-investors alongside.

Build

Incubate or support

We either incubate with you from day one, or back you from early stage onwards.

Co-founder

A co-founder from outside

Every investor you work with here has scaled and sold their business. They become the shadow co-founder in your corner that you always wished you had.

AI-first

Maximum flexibility

AI lets us stay lean with you. No forced development teams, design teams or agencies.

How we
partner

01

Founders keep the majority

Majority ownership stays with the founding team. We believe in founder-led businesses and founder control.

02

No exit rush

We are ready to see it through, and to do what's right for the business together with you.

03

No LP pressure

It's family-office capital. No fund clock, no outside LPs pushing for a timeline.

04

Own capital only

We only work with investors, us included, who bring their own capital. No spraying and praying with other people's money.

How to find out more
about investment

Investment goes through the Unleash Community.

01

Join the Unleash Community →

Free and application-only. It's how we meet founders and get to know the business.

02

Get in touch

Meet Phil and the team on a call, or at a community Q&A.

03

Run the Venture Assessment

An eleven-point questionnaire that replaces the pitch deck, with honest feedback from the team.

04

Find your investment path

Together we work out what kind of investment is right for you and your business, and when.

Apply to Unleash →Get in touch

Co-invest
& mentor

For exited founders, operators and investors. Meet the top-performing founders in South African tech, help them be successful, and become part of the journey as a mentor, a co-investor, or both.

For investors →
Investors and founders at an Unleash dinner