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Unleash Founder Q&A

Since 5 March 2026 — latest session 20 May 2026. Every past Q&A below, newest first. Each card links straight to the Drive folder containing the recording (members only, please don't share externally) and the takeaways PDF.

#6Founder Q&A — Sales: Early Stage to Enterprise

Twelve founder questions on sales — partnerships before product-market fit, shortening enterprise cycles, the five mapping questions, what makes an LOI real, the founder-led sales handoff rule, and SA-grounded LTV:CAC. Pre-submitted via Slido, answered live.
20 May 2026 · Recording · Takeaways PDF · Host: Phil

#5Early-Stage Validation — Why Startups Die

The difference between real demand and false positives. How to run monetary commitment tests, price with confidence, and spot early adopters worth scaling around — before you scale anything.
23 April 2026 · Recording · Takeaways PDF · Host: Phil

#4Paperclip — Your First Agentic Company

Theunis's live case study on building a company where agents do most of the work. Architecture, cost profile, and what breaks when you put AI in the loop of real customer operations.
9 April 2026 · Recording · Theunis slides · Takeaways PDF · Guest: Theunis

#3Founder Q&A

Open community Q&A. Founder questions on sales, hiring, fundraising and pacing, answered in the moment with Phil.
26 March 2026 · Takeaways PDF · Host: Phil

#2Claude Code for Your Startup

How non-technical founders can ship real product using Claude Code. Setup, first skills, what to automate, and when to bring in a human engineer anyway.
26 March 2026 · Takeaways PDF · Host: Phil

#1Enterprise Sales, Go-to-Market & Customer Development

The inaugural Q&A. The repeatable enterprise-sales playbook — ICP, outreach, pricing, positioning — for early-stage founders landing their first big logos.
5 March 2026 · Learnings doc · Takeaways PDF · Host: Phil
Tip — drop a takeaways PDF into Claude or ChatGPT and ask cross-session questions like "What have we learned about pricing across all Q&As?" For deeper querying, the anonymised transcripts live in the GitHub skills repo.