A founder-friendly CAC × ACV calculator. Enter the community password to continue.
Don't have the password? Members receive it in the Unleash WhatsApp group.
Enter CAC and ACV. See payback period, LTV/CAC, and where you sit on the bootstrap-vs-VC zone map.
x-axis: ACV per customer. y-axis: CAC per customer. Your dot is plotted on the bootstrap-vs-VC plane.
Without VC fuel, every new customer either funds the next one within 1-3 months — or extends your time-to-zero. There is no middle ground on a long enough runway.
Most founders count only their ad spend and miss the big chunks: their own time, the salesperson they'll need when they step out, the tools that make it all run. Fill in the boxes below — we'll add it up.
Use this number above as CAC in the main calculator. That's the figure that survives founder replacement.